Search Engine Marketing
K&Co Media brings you innovative research, optimization and reporting to provide you with a greater return for every click.
SEM Campaign Management by K&Co Media
We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analyse and segment them into core target groups.
We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.
We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.
Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.
Filters & rules allow us to influence bids at keyword level. We develop complex and customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.